Inspired by the grandeur of a massive school of fish, 'Hello Fish' is a public media art project that reinterprets this natural wonder.
Tens of thousands of fish are inscribed with "Hello" in over 60 languages representing 195 countries worldwide, and their overwhelming movement extends a warm and special first greeting to visitors at COEX.
The sight of individual entities coming together to form one giant flow deeply resonates with the spatial identity of COEX, where diverse cultures gather to create a global current. In this way, Hello Fish transforms the urban plaza into a vast hub of communication, delivering breathtaking visual delight.
๐ Location โ COEX KPOP Square, Seoul ๐ Period โ July 1, 2026 โ August 31, 2026 โฐ Show Time โ Every 30 mins (Daily)
'Fish' presented a dual identity: a landmark of public art by day, and an immersive theater of public performance by night.
โ๏ธ Day - 'Hello Fish' : A welcoming greeting delivered in various global languages. ๐ Night - 'Fish Show' : A lighting show where luminous fish move to the rhythm of music.
d'strict will continuously create and provide innovative spatial experience design services to various global companies and communities with our digital media technology and content production prowess.ย
Public Media Art "Hello Fish"
AUG. 2026
Inspired by the grandeur of a massive school of fish, 'Hello Fish' is a public media art project that reinterprets this natural wonder.
Tens of thousands of fish are inscribed with "Hello" in over 60 languages representing 195 countries worldwide, and their overwhelming movement extends a warm and special first greeting to visitors at COEX.
The sight of individual entities coming together to form one giant flow deeply resonates with the spatial identity of COEX, where diverse cultures gather to create a global current. In this way, Hello Fish transforms the urban plaza into a vast hub of communication, delivering breathtaking visual delight.
๐ Location โ COEX KPOP Square, Seoul
๐ Period โ July 1, 2026 โ August 31, 2026
โฐ Show Time โ Every 30 mins (Daily)
'Fish' presented a dual identity: a landmark of public art by day, and an immersive theater of public performance by night.
โ๏ธ Day - 'Hello Fish' : A welcoming greeting delivered in various global languages.
๐ Night - 'Fish Show' : A lighting show where luminous fish move to the rhythm of music.
d'strict will continuously create and provide innovative spatial experience design services to various global companies and communities with our digital media technology and content production prowess.ย