Brand eXperienceSAMSUNG GALAXY BRAND STUDIO

SAMSUNG GALAXY BRAND STUDIO
FEB. 2018

In anticipation for the PyeongChang 2018 Olympic and Paralympic Winter Games, d'strict had built the GALAXY brand studio "Infinity Moment" within Samsung's PR center in Gangneung.

"Infinity Moment" is an interactive media solution that allows users to create their own 'galaxy,' through Galaxy Note 8, in a pentagonal mirror room that expands infinitely. d'strict designed the "Infinity Moment" using a transition space filled with Samsung's brand colors, the pentagonal mirror room, and light-utilizing contents. In "Infinity Moment," visitors are introduced to a multifaceted experience with Samsung brand and Galaxy Note 8 products.

d'strict's Galaxy brand studio "Infinity Moment," where colors and light are reflected infinitely, is known as the place to take the best photo shots, drawing attention and support from visitors of the PyeongChang 2018 Winter Olympic Games and Paralympic Games.