d'strict partnered with IWC, a Swiss luxury watch brand, for the production of "Out of the Box," a global campaign celebrating the launch of NEW PILOT'S WATCHES COLLECTION 2021. "Out of the Box" was presented on Times Square's iconic Clear Channel NYC billboard - Site 221.
The IWC's message for this campaign is 'THINKING BIG WITH THE BIG' - as a legend paying tribute to its past, the Big Pilot's watches have always inspired the wearers to think big. d'strict has conveyed the ethos of this beloved design using our signature anamorphic illusion technique.
d'strict will continuously design and present innovative offline marketing contents for global corporates and communities.