SKT A. ARTISTIC DOOH COMMERCIALS
** SOUND ON
d'strict produced media art content to promote Adot, SK Telecom's artificial intelligence service.
The commercial opens with a giant balloon appearing in the middle of a city center.
Here, an AI (artificial intelligence) named 'Adot' appears in the shape of a balloon. The way the most representative digital innovation technology is implemented in an 'analog' way makes us feel familiar and unfamiliar simultaneously.
It is content that shows that SKT's AI character Adot is getting closer to our daily lives by depicting AI in a fantastic way as an object with analog sensibility. The ever-changing digital world is portrayed with an imagination that goes beyond the general movement of balloons, providing a sense of friendliness as if watching a musical.
Meet Adot, your daily mate who adds fun to your everyday life with fast, accurate, and convenient artificial intelligence technology and an adaptable and friendly appearance.
d'strict will continuously create and provide innovative offline marketing content for global companies and communities.