Digi-Tainmentd'licious project 'Moon over Gangneung'

d'licious project 'Moon over Gangneung'
NOV 2024

d'strict, in collaboration with Gangneung's landmark Cafe Toenmaru, unveiled the “d’licious Project: Moon Over Gangneung” pop-up store at The Hyundai Seoul in November 2024.

The two brands introduced a project featuring a novel identity inspired by Gangneung—home to Arte Museum and Toenmaru—and the moon, the city’s emblematic symbol, showcased via the department store's pop-up space.

With the d’licious Project, d'strict plans to showcase fresh food and beverage experiences combined with art by leveraging its digital media technology and creative capabilities.