Brand eXperienceKT Square TIKI-TAKA

KT Square TIKI-TAKA
SEP. 2025

In September 2025, d'strict unveiled TIKI-TAKA, the inaugural artwork for 'KT Square,' a massive dual media wall located at the newly remodeled KT WEST building in Gwanghwamun. 

TIKI-TAKA is a media art installation that visually interprets 'K-Intelligence,' a Korean AI model designed for seamless communication. The deep interaction between humans and technology unfolds as a dance across the left and right screens, exchanging movements in a rhythmic 'tiki-taka' fashion. These movements gradually blend together, illustrating a process of new convergence. This flow captures the identity of K-Intelligence—creating a complete rhythm through mutual understanding and interaction—and embodies the process of its realization. 

d'strict will continuously create and provide innovative offline marketing content for global companies and communities.