Brand eXperienceDIORIVIERA: A fairytale in sand

DIORIVIERA: A fairytale in sand
JUN. 2023

In June 2023, d'strict unveiled a new artwork 'A fairytale in sand', featuring the beautiful animals of DIORIVIERA Capsule, showcased in three Dior boutiques around the globe.

Pieces of Dior's brilliant ideas were embodied as sand. The story of mysterious animals on a leisurely and warm beach made of sand is told like a fairy tale.

It is a magical fairytale of joyful animals made of sand on a beach with warm embrace of the sea breeze, a beautiful sunset setting with the passage of time, and the Dior Toile de jouy 2023 pattern engraved on the animals, welcoming the night of life.

This is the fourth theme d'strict has created for Café Dior Seongsu, following DREAMING GARDEN, INSPIRATION JUNGLE and PARADISE DREAM in 2022. Along with Dior Seongsu Concept Store in Korea, the artwork was shown in three stores in three countries, including the iconic Dior 30 Montaigne boutique in Paris, France, and Zhangyuan Dior Flagship Store in Shanghai, China.

d'strict will continuously create and provide innovative offline marketing content for global companies and communities.