NEXEN UNIVERCITY "THE INFINITY WALL"
d'strict has introduced 30M*7M (Horizontal*Vertical size) of LED display project, depicting NEXEN TIER’s infinite potential, "The Infinity Wall" in Nexen's New R&D Center Lobby in Seoul, "Nexen UniverCity".
"The Infinity Wall" communicates with audiences by telling the story of Nexen Tire's core value and management philosophy through "Story mode", share feelings, create a highly emotionally charged atmosphere beyond the construction and interior through "Mood mode". Weather, time, news are delivered creatively and intuitively in real-time through "Message mode". Flat LED display’s transformation to a new three-dimensional space were possible thanks to well-planned and creative concept along with intuitive video creation power of d’strict. d’strict announced a re-creation of Nexen UniverCity’s lobby space into a public media space that can be the talk of the town.
The demand of public media in order to attract more people's attention is increasing, particularly where a number of people are gathering such as Hotel, Resort, Casino and office buildings. d'strict is transforming public spaces into attractive public media places through overflowing creativity.