Brand eXperienceSK CES 2020 LED FAÇADE

SK CES 2020 LED FAÇADE
JAN. 2020

d'strict has made LED Façade content of SK group's four core related companies (SKI, SKT, SKHY and SKC), who are co-participating in 2020 CES at Las Vegas in the US, presenting SK’s core technology of future mobility.

The content depicts core values of each of four firms by integrating human-art performance, this content directs audience toward future that SK is making in coordination with each firms' capability. Super high resolution, large-sized screen that covers whole booth exterior wall provided enough attractiveness to bring passengers' eyes into SK brand and inviting more visitors to the booth, publics' fervent response was a plus.

The content will be kept playing in one of SK company's building in order for communication of SK Group's core values after CES exhibition.