Guest eXperienceModel House ‘VILLIV A-CENT’

Model House ‘VILLIV A-CENT’
APR. 2023

d'strict and Shinsegae E&C joined forces to establish a paradigm-shifting media art exhibition space within the innovative 'VILLIV A-CENT' model house.

This collaboration aims to explore the profound inspirations derived from homes, the idyllic worlds they represent, and the artistic expressions that bridge the gap between nature and the constructed environment.

The 'VILLIV A-CENT' model house has revolutionized the concept of residential living by transcending its purpose as a mere showcase and embracing a role as a multiplex. In doing so, it has unlocked new possibilities for the role and impact of model houses.

d’strict will continuously create and provide innovative offline marketing content for global companies and communities.