Digi-TainmentHotel Floria Sanrio characters special exhibition

Hotel Floria Sanrio characters special exhibition
JUL. 2025

Hotel Floria is an immersive media art exhibition co-created by d’strict and global character company Sanrio Korea. It was first unveiled in July 2025 at the MPX Gallery in Yeouido.

Inspired by the concept of a hotel where nature blooms, the exhibition transforms a surreal, pink-hued environment into an experiential space where Sanrio Characters come together. The 300-pyeong (approx. 1,000 m²) venue is organized into 11 themed areas, designed as a journey that flows from check-in to guest rooms, gardens, the beach, and finally check-out—much like a travel experience. Visitors are not mere observers but become the main guest who stays within the space and rediscovers emotional warmth.

d'strict will continuously create and provide innovative spatial experience design services to various global companies and communities with our digital media technology and content production prowess.