Brand eXperienceDIOR Cruise 2024 Omotesando

DIOR Cruise 2024 Omotesando
DEC. 2023

In December 2023, d'strict presented DIOR 2024 Cruise collection, a magical journey of the transcendent Monarch Butterfly, to audiences just in time for the holiday season.

This collection was mainly designed with the theme of ‘Monarch Butterfly’, a newly created butterfly pattern from the Dior archives inspired by Mexico. Migrating from North America to Mexico, the Monarch butterfly symbolizes joy, creativity, and adventurous journeys.

The 'butterfly' motif is undoubtedly one of the highlights of the collection, sublimated in a myriad of colors and forms through a variety of prints. d'strict paired it with a beautiful Mexican garden reinterpreted in gold and white, spreaded out inside Dior gift box. The long journey of the Monarch butterfly, the hero of the Cruise collection, undergoing transformation and evolution is reminiscent of Dior's craftsmanship, which has long been characterized by know-how and constant creation.

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