Brand eXperienceCAFÉ DIOR SEONGSU ‘THE GARDEN OF LIFE’

CAFÉ DIOR SEONGSU ‘THE GARDEN OF LIFE’
NOV. 2023

d'strict introduces THE GARDEN OF LIFE, a new artwork now ongoing at Café Dior Seongsu, based on the theme of butterflies and the Tree of Life.

A butterfly, livened up by Dior's inspiration, begins its journey with a vibrant flutter of its wings and encounters the Garden of Life, where Tree of Life belongs. This leads to an infinite journey in search of Dior's beautiful inspirations, welcoming them to a rich and colorful garden shining with gold.

This is the fifth theme d'strict has created for Café Dior Seongsu from 2022, following DREAMING GARDEN, INSPIRATION JUNGLE, PARADISE DREAM and A FAIRTALE IN SAND. Along with its presence in Dior Seongsu concept store in Korea, it was also showcased globally at Dior's iconic 30th Avenue Montaigne boutique in Paris, France.

d'strict will continuously create and provide innovative offline marketing content for global companies and communities.