Brand eXperienceSK CES 2020 LED FAÇADE

JAN. 2020

d'strict has made LED Façade content of SK group's four core related companies (SKI, SKT, SKHY and SKC), who are co-participating in 2020 CES at Las Vegas in the US, presenting SK’s core technology of future mobility.

The content depicts core values of each of four firms by integrating human-art performance, this content directs audience toward future that SK is making in coordination with each firms' capability. Super high resolution, large-sized screen that covers whole booth exterior wall provided enough attractiveness to bring passengers' eyes into SK brand and inviting more visitors to the booth, publics' fervent response was a plus.

The content will be kept playing in one of SK company's building in order for communication of SK Group's core values after CES exhibition.