d’strict expands with new ARTE MUSEUM in Chengdu, China


The company aims to open 20 immersive media art exhibitions worldwide by 2026

d’strict, a digital media content and technology design company, recently announced a new ARTE MUSEUM immersive exhibition in Chengdu, China.

This is the first of a series of new launches from the company, with new exhibitions opening later this year in Las Vegas, United States, and Dubai, United Arab Emirates. By 2026, d’strict is aiming to have opened ARTE MUSEUMS in at least 20 major cities worldwide.

The new Eternal Nature ARTE MUSEUM in Chengdu, China opened on 28 April.

The ARTE MUSEUM immersive media art exhibitions in South Korea have welcomed over 4.5 million guests since the first venue in Jeju opened in 2020. Two further venues were launched in Yeosu and Gangneung in 2021.

In 2022, a pop-up exhibition in Hong Kong welcomed over 80,000 guests and highlighted the potential international audience for the ARTE MUSEUM experience.

New location in China

d’strict has chosen the economic and cultural centre Chengdu as its first location in China. The immersive art exhibition spans around 1,500 square meters at the Eastern Suburb Memory – a redeveloped industrial site.

Here, the ARTE MUSEUM will include flower and beach exhibits which have proven popular in South Korean locations. New site-specific content will be added to the experience to reflect the local environment – for example, visitors to the LIVE SKETCHBOOK can explore a misty screen-based bamboo forest and colour in the animals that they encounter. In the GARDENarea, a vibrant palette of red, blue, black, white, and yellow are used in the ‘Colors of China’ artwork to describe Chinese history, characters, and culture.

Sean Lee, CEO of d’strict, says: “It is a great honor to open the ARTE MUSEUM in Chengdu, China, a city known as the ‘Land of Abundance’. I hope that ARTE MUSEUM, as a space where visitors can encounter the beautiful natural landscapes of Chengdu and Sichuan through immersive media art, will bring enjoyment and relaxation to the people who visit Chengdu.”

d’strict recently announced a collaboration with the Abu Dhabi Department of Culture & Tourism. The project brings WAVE, a new public media art installation, to the United Arab Emirates where it will be on display at the Abu Dhabi Cultural Foundation until 2 June 2024.

Blooloop Rebecca Hardy